The Client
Ellen Ernst Kossek is an internationally recognized expert on the future of work, inclusive leadership, and work-life strategy. A Yale-trained organizational behavior scholar and award-winning researcher, she partners with organizations and policymakers to translate rigorous research into practical, evidence-based workplace solutions.
Project Overview
As an author, researcher, speaker, and an educator collaborating with multiple higher education institutions, Ellen found herself in a position that so many others do. Her expertise lived in many places, making it difficult for visitors to see the full scope and depth of her impact in one cohesive experience. This felt challenging to her to accomplish when her work also spans disciplines, audiences, and platforms.
Website Strategy
We helped Ellen create a hub to represent her various areas of work, using the homepage as a map to showcase her offerings. This will help her various audiences quickly find what they are searching and make it easier for them to connect with her. We crafted Ellens brand to be clean, modern, and approachable. And in addition, her site is easy to update as Ellen has new accomplishments, clients, and research to share with the world.
