While the goals of a website differentiate, for many, they know their website is working if it brings in leads, inquiries, or sales, and real people are finding it. After 10 years designing Squarespace websites for small businesses, here is what to check, the red flags I look for, and why two great websites can get completely different results.

Launching your website is a huge milestone, but it’s just the beginning. A great website sitting quietly on the internet with no follow up strategy won’t bring in clients on its own. Here’s a look at all the pieces you need to put in place after launch to help your business actually get found, build trust, and grow.